U.K. Study Reveals That Bundling Print and Digital Drives Textbook Sales

John Smith & Son, an academic and professional book-selling chain in the United Kingdom, released results of an e-textbook study it conducted. According to the retailer, the study showed that when e-textbooks and print textbooks were bundled together, sales grew 25 percent. The study also showed that when textbooks were available digitally, used textbook sales of their printed counterparts decreased by as much as 68 percent in a year-to-year comparison.