Digital Directions: Understanding Your Digital Opportunities
Use this bite-sized approach to develop relevant digital content programs.
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Other organizations—perhaps with extraordinary levels of management commitment or greater access to capital—respond differently. They evoke sweeping changes across their publishing programs. Often delivered by edict, such efforts impose prescriptive standards across all offerings and publishing programs. These standards might include restrictive approaches to editorial workflow, tagging and asset management, distribution, and metrics for success.
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Andrew Brenneman
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