Webcasts: A Hot Marketing Tool
Using online video to promote your authors and titles could help your campaigns ‘spread like wildfire.’
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This was, perhaps, an innovative and effective tool for promoting McEwan. But if proponents of the emerging tool of webcasting are proven right, the logistical challenges accompanying such an operation (and those inherent in luring a finite set of audience members to bookstores to watch an author’s video) will, in the near future, seem a bit old-fashioned. New technologies and online habits point to online video, virtual forums and Web links as important new ways to build excitement among book lovers, albeit treading on the sacred province of the in-person author reading and book signing, of which movie screenings represent a mere tentative foray.
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James Sturdivant
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