Webcasts: A Hot Marketing Tool
Using online video to promote your authors and titles could help your campaigns ‘spread like wildfire.’
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“Books are about engagement,” says Brad Inman, founder and CEO of TurnHere, which launched a book-centric Internet channel in partnership with Simon & Schuster in June. “In publishing, we already know it’s very successful for book authors to go to book signings and lectures. Readers like to interact not only with the book, but with the author.”
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James Sturdivant
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