Webcasts: A Hot Marketing Tool
Using online video to promote your authors and titles could help your campaigns ‘spread like wildfire.’
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The new channel offers book lovers a chance to do just that, Inman says, with an array of social networking options framing in-depth author profiles. “This is about relevant, usable, searchable information,” he says. “If you engage people emotionally with the author, then, guess what—they may buy more books.”
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James Sturdivant
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