Using 'the Best Direct-Marketing Medium Ever Invented' to Sell Books
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"The question is not whether you can [sell directly to consumers], but whether you can survive if you don't," he said.
Editor's Note: Check out the May/June issue of Book Business for additional coverage of the 2011 Publishing Business Conference & Expo.
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- People:
- Neal Goff
- Seth Godin
- Places:
- New York City
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