Using 'the Best Direct-Marketing Medium Ever Invented' to Sell Books
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Egremont%20Associates<%2Fa>,%20on%20Tuesday%20afternoon%20during%20his%20session%20at%20the%202011%20Publishing%20Business%20Conference%20%26%20Expo<%2Fa>%20in%20New%20York%20City.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fusing-the-best-direct-marketing-medium-ever-invented-sell-books%2F" target="_blank" class="email" data-post-id="6041" type="icon_link">
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What the young marketer might not have realized was that long before e-books graced a Kindle, Goff and his book publishing industry brethren were doing exactly what the title of his session implied—selling direct to consumer.
"Direct-mail bookselling was a really healthy business until about the mid-90s," he said.
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- People:
- Neal Goff
- Seth Godin
- Places:
- New York City
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