Authors Step into the Spotlight with Video Marketing
This led us to ask: I've heard video marketing can be expensive. How can publishers try it without spending a fortune?
Danziger said: It turns out you don't need to spend $1,500 - $5,000 to create an expensive video to market a book. Sometimes the most effective ones are the least expensive. You can ask your authors to record themselves on video. They can explain in a personal, compelling and authentic way (without the bells and whistles of a professional video) the story behind their upcoming title or why people need their book. Your authors can simply upload their videos to Youtube or use Ziggeo (www.ziggeo.com). You can place them wherever you like: on your own site, sites of accounts or as a tool to educate your sales staff. For videos you want to make public, don't forget to tag them so Google can easily find them.
- People:
- Susan Danziger
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.