Video: Robb Report's Tips for Growing a Highly-Engaged Newsletter Readership
In 2015 Robb Report saw an opportunity to increase revenue by launching a daily newsletter, Robb Report Insider. The goal of the daily newsletter was to curate the vast amount of content Robb Report produces daily into a handful of stories that would best capture readers’ interests, explained VP of digital web initiatives David Dubrino in a recent webinar. Dubrino added that, as a result of the Insider launch, his team anticipates a doubling in email revenue share to over 30% of Robb Report’s total revenue.
In the following video, which is excerpted from the Publishing Executive webinar “Strategies for Increasing Email & Newsletter Revenue,” Dubrino explains how Robb Report got the daily newsletter off the ground. He shows how his team attracted new subscribers with competitions, giveaways, and Facebook look-alike ads and increased newsletter engagement through personalization and A/B testing.
To learn how to get the most from your newsletters and nurture new revenue streams, watch the complete webinar here.
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.