Enhancing the E-book Business
In just over a year since its official launch, Vook has produced more than 100 titles of the product bearing its name and helped to advance a new digital book marketplace.
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As YouTube and the pop-culture phenomenon known as the "viral video" continued to explode, more and more publishers experimented with ways to leverage this digital medium to both promote and enhance books. For example, video book trailers and author videos became more and more utilized as marketing tools.
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Janet Spavlik
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