Enhancing the E-book Business
In just over a year since its official launch, Vook has produced more than 100 titles of the product bearing its name and helped to advance a new digital book marketplace.
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Vook officially launched in September 2009 with four vooks it produced in partnership with Simon & Schuster—two fiction titles (Jude Deveraux's "Promises" and Richard Doetsch's "Embassy"), an exercise title (Pete Cerqua's "The 90-Second Fitness Solution") and a self-help title (Narine Nikogosian's "Return to Beauty"). The mix of genres was intentional, says Cavnar, in order to test what types of books would work well in this format.
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Janet Spavlik
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