Vook and Simon & Schuster Combine Books and Video Into One New Product
Alameda, Calif.-based Vook LLC announced the launch of its first "vooks," all published in partnership with Simon & Schuster imprint Atria. According to the company, a vook is a blend of a book and videos to create "one complete, instructive and entertaining story."
"A vook is an entirely new innovation—there’s nothing else like it available," John Sallay, Vook's vice president of marketing, posted on the company's blog. "A vook lets you read books and watch videos that enhance the reading experience, either by illustrating key moments in works of fiction or demonstrating important techniques and concepts for nonfiction. With a vook, you can read, watch and connect all in one place, without the hassle of switching between a book, your computer and your TV."
The four Atria titles that have been released as vooks are: "Promises," a romance by Jude Deveraux; "The 90 Second Fitness Solution," a fitness book by Pete Cerqua; "Embassy," a thriller by Richard Doetsch; and "Return to Beauty," a health book by Narine Nikogosian.
"[These authors] have all been strong champions of the Vook platform. Their understanding of books, video and the Internet have made them the perfect partners for our filmmakers," wrote Sallay.
The vooks may be downloaded to a computer, via either the Vook or Simon & Schuster Web site, or to an iPhone or iPod Touch via the Apple iTunes Store.
"You can expect to see many more vooks coming soon," added Sallay. "… If we have our way, you’re soon going to pick up a great book and wonder what it would be like if it was a great vook."
- Simon and Schuster Inc.
- Alameda, Calif.