Vook and Simon & Schuster Combine Books and Video Into One New Product
Alameda, Calif.-based Vook LLC announced the launch of its first "vooks," all published in partnership with Simon & Schuster imprint Atria. According to the company, a vook is a blend of a book and videos to create "one complete, instructive and entertaining story."
"A vook is an entirely new innovation—there’s nothing else like it available," John Sallay, Vook's vice president of marketing, posted on the company's blog. "A vook lets you read books and watch videos that enhance the reading experience, either by illustrating key moments in works of fiction or demonstrating important techniques and concepts for nonfiction. With a vook, you can read, watch and connect all in one place, without the hassle of switching between a book, your computer and your TV."