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According to Carlos Diaz, technical sales manager, Quebecor World, "[E-procurement companies] are riding the Wall Street dot-com wave. That is the reason they have the capital. Because there is a lack of technical knowledge on the part of the investment community, they have been able to sell services based on speculation." Diaz also feels that investors misjudged the consumer, especially in the book space. "The [targeted] users are not the younger Internet-based generation. Are they predisposed to interface with one another in that way? No. Changing a this-is-how-we've-done-it mentality in the book publishing/manufacturing industry is difficult."
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