Wattpad Finished 2010 with Record Mobile Downloads and Web Traffic
(Press Release) Wattpad is reporting a record December, seeing a 20 percent growth over November's traffic and 300 percent more visitors when compared to the previous year. This reading spike resulted in many novels crossing the 1 Million Reads landmark.
The Android app saw the largest percentage of growth, with four times the usage in December as compared to the month before, furthering its gain over the BlackBerry. December also saw an increase overall in minutes spent on the site to 338 Million minutes a month.
The iPhone, iPod and iPad app remains the largest driver of mobile traffic of all devices, accounting for as much traffic as the web.
As Wattpad's overall numbers grew, many novels and their authors saw exponential traffic increases. The top three books on Wattpad this December were:
1. YA novel "The Adventures of You: Fabulous Terrible" by Sophie Talbot, published by Chooseco, publishers of the Choose Your Own Adventure series.
2. 16 year old Jordan Lynde's YA novel "A Proscriptive Relationship" which brings her total number of reads to 4.85 Million
3. Historical novel "The Last Dance" by S. Dust which has been read 3.6 Million times
A more complete window of Wattpad's final quarter growth will be released in the upcoming 2010 Q4 Metrics Report.
Founded in 2006, Wattpad is the world's most popular ebook community. Wattpad has revolutionized the way people read written works by creating a unique social networking and digital entertainment platform for readers and writers to discover, share and connect. Anyone can publish what they have written on Wattpad—a novel, a short story or a poem—and interact with readers and fans. Content is easily accessible through Wattpad's website (www.wattpad.com), mobile site (m.wattpad.com) or Wattpad app available on over 1,000 mobile devices including iPhone/iPad, BlackBerry, Google Android, Windows Phone 7, Nokia and Samsung.