Five Ways to Increase Your Social Media Currency
How to engage readers online and ultimately
sell more books.
By
Jason Weaver
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Social media has shaken up every industry, and the book publishing space is no different. Facebook pages, Twitter feeds, book trailers and more are becoming mainstay tactics in the publishing world to connect with readers online.
But like all industries, publishing is a business. Social media strategy must align with business goals, and for publishers, that's selling books. Generating online word of mouth about new releases is an important step toward increasing sales, which can make social media a perfect fit for book promotion.
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