Five Ways to Increase Your Social Media Currency
Here are five ways to boost the chances that readers will become digital evangelists for your titles:
1. Include social sharing options in all e-mail communication.
E-mail continues to generate one of the highest returns in online marketing. Ensure that e-mail recipients are armed with tools that make it simple to share your e-mail content with their social media networks, in addition to links to your own social media outlets. Many e-mail service providers, such as BlueHornet, include built-in sharing capabilities.