Web Sites That Propel Books To Another Level
There are additional benefits to developing a book-supporting Web site. Gordon found that it provides an easy point of reference for anyone who is Internet literate. "It is so easy to say to someone, when mentioning the book, that they should have a look at the Web site. This really compliments any author's book tours and lectures. Having a well designed site creates instant credibility among online book sellers, too."
To create a well-designed site a publisher must plan ahead, including allocating the hire of an experienced designer in the production budget. "Make sure it is professionally done," says Gordon. "There is nothing more off-putting than a lousy-looking site."
After the book has been released, the Web site can be used to further interest in the subject at hand. Links to subject-related Web sites, book reviews and write-ups, dates of lectures and other events can all be included. Feedback received from readers can also be helpful when researching future publications.
All things considered, developing a Web site to compliment a new book release will promote sales and aid in creating a community of enthusiastic readers who are ready and waiting for more. It just makes sense.
-Jake Gorst (president of Exploded View, a New York-based new media company)