Webinar: How to Drive the Customer Journey to Increase Revenue and Retention
As book publishers continue to dip their toes in direct-to-consumer sales, they need to learn new skills to fuel new marketing activities like content marketing, lead nurturing, and customer retention. In today's digital and distractable world, publishers cannot take a passive role with their book sales; they must actively pursue new customers and reengage old customers using a few simple digital marketing techniques.
On December 7th, Book Business’ sister publication Target Marketing will host a free webinar that will explore some of the marketing strategies book publishers can implement to drive the customer journey and grow D2C sales. Read the complete description of the webinar, “How to Drive Your Customer's Lifecycle to Increase Revenue and Retention” below, and sign up here.
The customer journey is generally seen as something your customers control, putting marketers in a passive role. But with all the data at your fingertips, that's not the way it has to be.
By understanding the right metrics and planning actions around them, you can take an active role in driving the customer journey, especially the early stages when you're turning prospects into buyers.
Join us as Mike Feranti, CEO of Endai World Wide in NYC, shows you how to turn your data in great customer relationships, revenue, and a more optimized customer journey, including how to:
- Talk to prospects before they're customers
- Encourage customers to buy again
- Spot customers who are likely or unlikely to purchase again, and treat them accordingly
- Identify the most important CRM metric you might be missing
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.