What Can You Do to Help the Industry Meet Its New Environmental Goals? A Q&A With Book Industry Environmental Council Members Pete Datos and Todd Pollak
Book Business Extra: Will adoption of technologies, such as e-readers, help to impact these goals? To what extent?
Datos: It's very hard to measure the impact of new technologies since the long-term environmental effects of these devices are not yet clear … .
Pollack: ... We chose not to take a stand on the impact of e-readers when creating this goal.
Book Business Extra: How do you plan to get other publishers on board with this initiative and where can publishers go to learn more?
Datos: Publishers can go to our Web site, BookCouncil.org, to get more information. ...
Pollak: It's definitely our hope that this industrywide goal will inspire publishers and others in the industry, and even in other industries, to set their own goals and goals for their specific company that are consistent with the target. I think the next step to encourage that will be to outline ... a few different scenarios and detail a few different pathways that are not the only options, but definitely demonstrate a few options to show that the goal is achievable. ... Green Press Initiative also has a section on its Web site, and that includes an overview, but also a guide to reducing greenhouse gas emissions ... [at] GreenPressInitiative.org.