What the Yale Publishing Course Has in Store for Book & Magazine Publishers
2015 program returns this July with new, forward-looking course topics and a reinvigorated line-up of instructors.
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The goal of YPC is to inspire "new ways of thinking" around innovative business models and strategies. This year the course will explore emerging topics for the book and magazine industries, including video, native advertising, and audience development, as well as social listening, improving ebook experiences, and global expansion. Speakers and instructors hail from Penguin Random House, Condé Nast, Quartz, and more.
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