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Print-on-demand, Brewster pointed out, is especially appropriate for the academic book market. "It's a way to get a book into the market at a low entry cost," he said. Currently working with about 180 publishers, Brewster said, Lightning Print is looking to produce hardcovers on-demand, including jackets; improve halftone printing and scanning technology to produce books with halftones; expand distribution; and explore the opportunities to repurpose material for customized print.
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