Wiley Aims For Intelligent Digital Content
How has workflow been improved to create these services?
From a content management point of view, we have implemented a number of workflows that optimize content for multi-channel delivery. It's no longer about one particular channel. We deal with a number of channels: WileyPlus, a number of third party platforms, and Wiley Custom Select [a database of content used by professors to build custom course materials]. And print is still an important channel for us.
With all of these channels, we've had to strengthen our workflows and the processes to get the content ready for multi-channel distribution.
Much of our current workflows are digital-first-focused where we are simultaneously working on digital components as we are working on finalizing the core content in a textbook, which includes text, art, and photos. While the authors are reviewing the proofs and finalizing the core content we are simultaneously working on animations, interactive simulations, adaptive content—a number of different threads that are growing out of the core content.
That's what's going on right now. We're trying to work in structured toolsets and also in the file formats where you can go from one format to the other easily without much rework.
How are you formatting content so that it easily transitions from one channel to another?
Wiley has it's own XML markup. We call it WileyML, and it is the basis for a lot of the ebooks that we produce but we're also starting to do more and more ebooks using EPUB 3 and HTML5 modules. We are moving towards the open standards in terms of ebooks but we're also, in the cases that we need to, taking an open standard ebook and adding additional functionality to optimize the experience in a particular channel.
Where is the global education audience growing?