How Wiley Implements Digital Printing Tech to Be More Nimble & Cost Effective
Digital printing is a major opportunity for book publishers, enabling greater efficiencies and creating new revenue streams, said Kurt Scherwatzky, director of strategic sourcing and procurement at John Wiley & Sons. Scherwatzky spoke on a recent Book Business webinar and explained how the education and journal publisher is implementing digital printing technology to drive greater revenue. He noted that digital printing allows Wiley to react to market demand and be much more efficient in production and distribution.
In the following video, Scherwatzky explains the challenges publishers face when implementing digital print technology as well as the steps Wiley is taking to implement digital printing technology at scale. Watch the complete video below.
Watch the complete webinar, “Speed & Agility: How Publishers Can Adapt to the New Book Manufacturing & Distribution Model,” on-demand here.