Wiley Teams With Investment Firm to Create New Imprint
John Wiley & Sons Inc. and Fisher Investments, a Woodside, Calif.-based independent money-management firm, announced the launch of a new Wiley imprint, Fisher Investments Press. The imprint will draw on the expertise of Fisher Investments and its founder and CEO, best-selling author Ken Fisher, to educate a broad audience on investing.
“The money management expertise of Fisher Investments paired with Ken Fisher’s track record in financial journalism makes for a powerful combination to launch a business imprint,” says Joan O’Neil, Wiley vice president and executive publisher. Fisher has written the “Portfolio Strategy” column in Forbes magazine for the past 23 years, and his latest best-selling investment book, “The Only Three Questions That Count: Investing by Knowing What Others Don’t,” was published by Wiley earlier this year.
Fisher also will pen the first Fisher Investments Press title, “10 Roads to Riches,” which is slated for publication in 2008. Other Fisher Investments Press titles scheduled for release in 2008 all will be written by Fisher Investments experts.
“Our goal in partnering with Wiley to create Fisher Investments Press is to reach a wide and diverse investment audience. Wiley’s broad and proven distribution networks, as well as our past positive experiences with the firm made the company an ideal partner for this initiative,” says Fisher. “Working together, we’ve developed an investment series that can offer insight to the full spectrum of investors, from novices to professionals.”