Content Be Nimble, Content Be Quick
Wolters Kluwer Health’s $2 million custom content management system made multiplatform content delivery so fast, easy and accurate that the company will be offering it to other publishers.
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“That’s really the only way I can describe it,” she stresses. “And as we’ve tried to manage through it, we didn’t have increased budgets. But we had to now produce multiple formats, and put them out to multiple delivery points. How do you manage that type of content?”
Build or buy
No matter the output intention—print or electronic—expeditious and efficient publishing was Wolters Kluwer Health’s top priority, and with the emerging challenges of new media, a new workflow was in order.
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Gretchen A. Peck
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