Content Be Nimble, Content Be Quick
Wolters Kluwer Health’s $2 million custom content management system made multiplatform content delivery so fast, easy and accurate that the company will be offering it to other publishers.
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“We also knew we had to grow the workflow into a solution that would allow us to grab content at any point in the process, and pivot it out to multiple delivery points,” Ward adds. “… And we were looking for schedule and cost reduction.”
The company faced some particular publishing challenges. Content was coming in from authors in every type of digital format and needed to be distilled down to a common format and then trafficked through several revision cycles before it would even be considered for publication.
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Gretchen A. Peck
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