World Book Brings Content to Mobile Devices
Chicago-based World Book Inc., a publisher of reference products for adults and children, has announced the launch of World Book Mobile, a broad-based licensing program that will extend the volume of licensed content the publisher is making available to mobile application developers and distributors. World Book Mobile will feature content from more than 90 World Book titles.
“World Book has a tremendous amount of content,” says Paul Gazzolo, president. “World Book Mobile is a logical extension of our digital content strategy enabling us to work with leading mobile application providers to deliver accurate, authoritative information wherever and whenever consumers want access.”
Mobifusion Inc., a global developer and publisher of mobile applications and technologies, has developed two titles to be published under the World Book Mobile Imprint: “Baby’s First Book” and “World of Animals.” Electronic editions of these resources will be delivered on mobile devices using Mobifusion technology.
“With the World Book children’s content, we’re able to deliver innovative applications for busy parents on the go, allowing them easy access to content that will delight children,” says Pavan Mandhani, founder and CEO of Mobifusion.