Your Content, Everywhere
1. Commit to processing licensing requests in real-time by offering instant permissions through automated transactional services. Without these services, publishers often replicate offline licensing processes with requests being handled within 2 to 3 weeks, which risks frustrating customers.
2. Integrate your licensing tool where the content resides and wherever you expect the transaction will take place; for years now, this has been your website, but in 2011, it can also mean your "app."
4. Streamline your permissions process, allowing like-minded publications within your organization the ability to scale up in terms of handling more permissions requests. This helps free staff to focus on other business growth opportunities.
5. Leverage existing Web and mobile traffic to drive additional licensing revenue. For example, if a publisher provides a "get permissions" button, the user looking to share content is more likely to complete the transaction due to its ease-of-use.
6. Offer everything for licensing, not only text but portions of text, as well as images, audio, video, etc. A perfect example of how context licensing and technology work together is the trend toward atomized content—rightsholders licensing smaller portions of their content—by the chapter, article, even by the paragraph. Content buyers want it, and publishers are listening.
7. Take control. Publishers can set their own custom licensing options based on their particular pricing structure. Custom licensing requires the greatest effort, but it often delivers high financial return and allows publishers to tailor their licensing programs to the specific needs of content buyers. This type of solution is available to all publishers of all sizes in all types of markets, including trade, scientific, technical and medical (STM), news and business-to-business. Unfortunately, custom licensing can be expensive both in labor and overhead, regardless of whether an agreement is implemented through a direct sales force or through subscription or sub-rights agents.