Your Content, Everywhere
8. Be consistent. Every order experience should be the same.
9. Provide 24-hour customer support. Third-party services are now frequently used by rightsholders to manage custom licensing contracts, collect revenue and dramatically reduce overhead expenses. Customers appreciate this because it's fast, easy to use and responsive to unique permission requests.
10. Follow the content. Implement content licensing capability directly within the publishers' mobile application.
While we cannot know what technology will bring next, we can know for certain that it will bring change. With a deep understanding of customer needs and the right licensing choices, rightsholders can maximize customer satisfaction and seamlessly license their content no matter what innovation is around the corner. BB
Miles McNamee is vice president, licensing and business development, at Copyright Clearance Center (copyright.com), a not-for-profit organization that is the world's leading provider of copyright licensing solutions.