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According to Jeff Mahony, product development manager at APA, 50 percent of APA’s core content is presently available in electronic form. “That has been a large progression over the years, and we aim to have that go higher,” he says.
Meanwhile, Tad Crawford, president and publisher, Allworth Press (New York), a niche publisher of reference books for professionals in the arts, has not had tremendous success with digitizing his company’s content, so he currently has no in-house needs to create digitized material.
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Cheryl Dangel Cullen
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