Chris Bauer

Chris Bauer
Danger Lurks Offshore for American Printers

Chuck Nason admits he wasn’t fully prepared for the effects of global competition as it accelerated in 2001. The president and CEO of Worzalla Publishing, a Stevens Point, Wis.-based book manufacturer, watched as a significant portion of the company’s four-color children’s book work went to China. “Global competition has affected us in a major way,” Nason contends. “It caused us to suffer a five-year slide in annual sales from just over $62 million to $44.4 million a year ago. This has meant little or no wage increases for our employees and a freeze on capital equipment purchases for four years.” Nason points out what