CJ Alvarado

Booklaunch wants to streamline the online book marketing process. "We see a future where you can enter your ISBN and click one button and you'll have a beautiful website, an automated social campaign, press releases sent, ad campaigns enabled, drip email being sent, and a massive network to tap in to," says CJ Alvarado, co-founder of Booklaunch. While the startup isn't there yet, it has created a number of tools for authors and publishers to quickly create book websites that increase book visibility, capture leads, integrate with social, and play well with mobile devices. The goal is to allow publishers to be more nimble in their marketing efforts and create a central online hub for all of their titles. Here Alvarado shares how Booklaunch is boosting book discoverability and his plans for future expansion.