David Murphy

David Murphy

David Murphy leads worldwide marketing and market development for HP’s PageWide Web Press business. HP PageWide Web Presses are driving digital transformation in mainstream printing, especially in book manufacturing. Reach the author @HPGraphicArts

Transforming the Textbook Publishing Industry with Digital Print

Just a few years ago, there was panic among the education book publishing segment, especially with book printers. Tablets and e-readers were all the rage. Large school districts were distributing iPads and other tablets to students en masse. A 2012 Pearson Foundation survey found that 63 percent of college students and 69 percent of high…