Dawn Greenlaw-Scully

Dawn Greenlaw-Scully
16 Tips for Digital-Printing Success

“There’s nothing like a hot book to make things happen,” observes Peter Osnos, founder and editor-at-large of New York-based publisher PublicAffairs, a member of the Perseus Book Group. When Scott McClellan’s “What Happened: Inside the Bush White House and Washington’s Culture of Deception,” got consumers fired up last spring, Osnos responded by utilizing digital print-on-demand (POD) technology. Here, Osnos provides eight tips for digital-printing success by recounting PublicAffairs’ experience with this overnight best-seller: