Fauzia Burke

Publishers know promoting books and authors on Facebook is smart, but it's a lot more impactful when there's high engagement from Facebook users. Why do some publishers earn 1,000 or more likes on a post while others may receive as few as 7? If you want to increase  Facebook engagement, here are 12 tips you…

Mike Shatzkin said in his opening remarks at Digital Book World 2016 that publishers need to help authors with their marketing efforts. “At the very least, every house should do a ‘digital audit’ for every author they sign that includes concrete suggestions for filling in gaps and improving discoverability and engagement. To my knowledge, not…

In today’s book business environment, teamwork and collaboration is more important than ever. We are often working with teams around the country and around the world. These days publishers, authors, agents, editors, PR, and marketing people are often in different locations. The new economy has opened options for creative schedules, work-at-home options, and working with…

Pinterest, Tumblr, LinkedIn, Facebook, Twitter, and Instagram may be the marketing platforms that earn all the buzz, but here’s a fact: Your email list is a more valuable direct-to-consumer marketing tool than all of those social media sites put together. The power of your community exists in your list -- those people who have actively…

There is a big payoff for publishers willing to invest in developing an author’s brand. Here’s three steps to get started.