Piracy—the illegal downloading and/or distribution of copyrighted works, not swashbuckling on the high seas—is a sticky wicket indeed. With the advent of the Internet and other digital technologies, online piracy has grown into a significant concern for all types of copyright owners, including publishers. There can be no doubt that content piracy costs publishers and other rights holders large amounts of revenue. But exactly how much revenue is being lost is a point of contention. It can be challenging to determine how much publishers should focus on the piracy of their publications and articles and whether, if they go too far trying to protect themselves, they run the risk of alienating some of their best customers.