Mark Kuyper

Mark Kuyper

Mark Kuyper is the executive director of the Book Industry Study Group, a leading book trade association for standardized best practices, research and information, and education and events. 
Big Ideas & Uncovering the Truisms of Publishing

I like big ideas. I particularly like them as opposed to predictions. Predictions tend to be specific and are usually wrong. Big ideas are like a friendly guide showing us the way, never allowing us to wander too far off the path. They stand true to the test of time. I have two theorems that…