I always refer to audio publishers as digital pioneers. Long before the rise of the ebook we sat in stuffy conference rooms and discussed the importance of good metadata and the best methods for file transfers or website downloads or digital sampling. With the turning of the 20th century and the introduction of this funky little device called the iPod the audiobook world was revolutionized
It's been a wild ride in publishing these past five years. The rise of e‑books and e‑audio, changing business models and the role of social media in marketing are just a few things we've taken in stride. Those on the inside of this $1 billion industry know audio is no doubt headed for further evolution, and we must keep tabs on our consumers to know how to best serve their needs and reflect their behaviors.