Nathan Hull

Nathan Hull

As Chief Business Development Officer at Denmark’s Mofibo, Europe’s success story in the world of ebook and audiobook subscription models, Nathan’s role is to identify the markets in which Mofibo will roll out as well as establishing relationships with media, telco and hardware partners, and negotiating terms with publishers and authors. Mofibo currently operates in the Netherlands, Denmark, Sweden and proudly represents all publishers in all markets.

Previously, Nathan was Penguin Random House’s Digital Product Development Director, with strategic responsibility for its blossoming digital portfolio and a strong focus on product innovation. He sought out and brokered partnerships to bring the best of current and future technologies to projects, and implemented product development across all digital channels and in multiple markets. This range included multiple app platforms and new eBook and web technologies, most notably the global Stephen Fry: YourFry initiative to explore storytelling globally with tech hubs, innovation labs and universities.

Prior to publishing, Nathan managed bands and was also Universal Music’s senior digital marketing manager executing the original partnerships with the likes of Spotify, PlayStation, Nokia, eBay and Sky.

Mofibo: Growing Ebook Subscription on a Local Scale

While other ebook subscription services have shuttered, Mofibo a Copenhagen-based subscription service, continues to grow, boasting 15,000 new users every month and over 1 million pages read on its platform daily. The service has achieved sustainable growth and profitability due to its purposeful focus on developing local markets and providing ebooks in local languages, writes…