Over the years, the Internet has grown into a large repository of data and information that can be accessed from anywhere through multiple devices. Today, you no longer need to be seated at your personal computer to read your e-mail or book movie tickets. Instead you could be on the beach, at the playing field, at the airport or in another country.
Consumer expectation is to have services available all the time—from Webmail, to Google Docs, to salesforce, to Evernote—anywhere and from any device. Companies that understand this and create this access entry point are guaranteed success.
