Scott Beatty

Scott Beatty

Scott Beatty is CCO and co-founder of Trajectory, Inc.

Trajectory recently received the 2015 Innovation Award by the Book Industry Study Group for its revolutionary work. Trajectory Inc. is an American technology company that focuses on solving the problems facing the global book publishing market. It was founded by Jim Bryant and Scott Beatty in 2011 and is headquartered in Marblehead, Massachusetts. The company is known for pioneering the development of a series of deep learning algorithms that are used to analyze and recommend books.

Trajectory has deployed an intelligent network that connects publishers with its global digital distribution network of eBook retailers, libraries, school, and APP distributors. The platform delivers 300+ international points of distribution representing 230,000+ digital endpoints including every relevant eBook retailer, library distributor, school distributor and alternative digital sales channel from a single on-boarding point. Trajectory is advancing multi-lingual natural language processing, semantic analysis, machine and deep learning for the international book and content trade.

How Trajectory Is Making Books More Discoverable, Everywhere

Trajectory’s mission is two-fold, says co-founder and chief content officer Scott Beatty. “The Trajectory mantra is ‘Be Available -- Everywhere. Be Discoverable.’” The startup is achieving that mission through global distribution partnerships with thousands of book retailers and distributors and through its algorithms, which analyze the semantics of a book and relate it to other…