You may have noticed that in recent discussions about ebooks, the word "reading" has somehow gone missing. The talk is all about selling, pricing, royalties, etc.-as if these books are made merely for selling. But they aren't. They are made for reading. If we create smart, beautiful, entertaining books that are not read, we have created nothing.
Yoav Lorch explains how Total Boox’s pay-as-you-read model is intended to meet the digital age expectations of ease and immediacy.