Yoav Lorch

Yoav Lorch

Yoav Lorch is the founder and CEO of Total Boox.

Big Idea: These Books Are Made for Reading (Not Just Selling)

You may have noticed that in recent discussions about ebooks, the word "reading" has somehow gone missing. The talk is all about selling, pricing, royalties, etc.-as if these books are made merely for selling. But they aren't. They are made for reading. If we create smart, beautiful, entertaining books that are not read, we have created nothing.