Blogs

What Does the Future Hold for Small-Batch Publishing?

One of the great backlashes in our era of conglomerates is the steady growth of small-batch businesses. These are very small businesses that cater mostly to customers willing to spend more for a seemingly better and more controlled product offering. There are many happy consumers who will buy a four-pack of local brew for $16,…

Why are Publishers Happy About Missing Out on the Digital Revolution?

The chart you see above is from Gallup and Pew measuring the percentage of adults in the U.S. who have not read a single book in the year measured. It was 8% in 1978 and has been hovering at 23-27% in recent years. This is not a trend one associates with a growth industry. Meanwhile,…

BIGNY Panel Weighs Impact of Inkjet on Book Production

On March 20, the Book Industry Guild of New York (BIGNY) got straight talk on the state of printing technologies from three printers.

Other Staff Bloggers
Sales, Marketing & Data Intel

One of the great backlashes in our era of conglomerates is the steady growth of small-batch businesses. These are very small businesses that cater mostly to customers willing to spend more for a seemingly better and more controlled product offering. There are many happy consumers who will buy a four-pack of local brew for $16,…

How do you judge an author’s ability to sell books? Social media stats are a flimsy measure. Use these four metrics as a better guide.

Hundreds of bestsellers are unnoticed by shoppers on retail websites, which costs publishers a lot of book sales. There’s an easy fix.

Business Strategy

The chart you see above is from Gallup and Pew measuring the percentage of adults in the U.S. who have not read a single book in the year measured. It was 8% in 1978 and has been hovering at 23-27% in recent years. This is not a trend one associates with a growth industry. Meanwhile,…

The 2016 publishing sales data shared by Author Earnings at Digital Book World reminded me of all the times I have been the sad-sack tasked with managing the “death squeeze.” I went through it in the consumer photo business, the paper atlas business, and then the CD-ROM mapping software business. Each of these industries relied…

A recent trip to a local brick-and-mortar bookstore helped me realize that even the best algorithms and email campaigns can’t replace in-person product discovery. I noticed a book called The Content Trap sitting face-out on the shelf and couldn’t resist picking it up. Great title. Intriguing outline. Normally I’d make a note to grab the…

News

On March 20, the Book Industry Guild of New York (BIGNY) got straight talk on the state of printing technologies from three printers.

Novel Effect hopes to inspire a love of reading among children by adding audio and music to storybooks. The sounds are triggered as parents read the story out loud to their children. “Imagine reading ‘Where the Wild Things Are’ and when you read ‘Let the wild rumpus start!’ your family is instantly hit with an…

Ebooks & Digital Media

Plagiarism in the scientific community is not new, but has become a recurring theme in the past few years due to a few scandals both in STM journals and in publications that are more general. Why now? I can offer a few explanations. For one, there is greater pressure in the academic community to publish…

One would think well-educated, literate people, such as those who are attracted to and working in book publishing, would be able to write a rejection letter without using the dreaded “alas” word. But it’s always there, in letters written by veterans and rookies alike. I’d like to suggest we break the pattern and either use…

I upgraded to the Apple iPhone 7 for Christmas and have already doubled my reading time. And most of that doubling is because my reading is now truly mobile. Let me offer some personal examples. My wife likes to shop. A lot. I do not. While she was shopping at Goodwill last week, I read…

Printing & Manufacturing

No, I’m not here to trash paper. I’m here to discuss different usages of paper and the ones that are more likely to become quick trash. The recent Digital Book Printing Conference hosted by Book Business was a very interesting event with plenty of great presentations, facts, and figures. In particular, Marco Boer of IT…

Just a few years ago, there was panic among the education book publishing segment, especially with book printers. Tablets and e-readers were all the rage. Large school districts were distributing iPads and other tablets to students en masse. A 2012 Pearson Foundation survey found that 63 percent of college students and 69 percent of high…

The National Park Service turned 100 on August 25, 2016. Given this historic milestone, it seems appropriate to talk about how publishers can sell books through gift shops at parks and historic sites. Gift shops offer a significant opportunity to publishers, particularly those that create educational content about local history. Millions of consumers visit national…