App Development

TaleHunt Taps Flash Fiction Trend, Publishing Stories 250 Characters Long
June 8, 2016 at 10:22 am

Co-founder and CMO Aby Mathew says that the TaleHunt app is breaking new ground in literature, championing very short stories or “flash fiction” for aspiring and professional authors. The app, which launched in January and has about 10,000 users, is the first dedicated platform for flash fiction, limiting stories to just 250 characters. Mathew says…

The Blending of Books & Video Games Points to Future of Storytelling
June 7, 2016 at 2:22 pm

It was called “the end of days” for literature. Bold doomsaying letters across headlines predicted that with the financial crisis of 2007-2008, the era of books would meet its untimely end, and the larger publishing world would be rendered obsolete. But traditional books didn’t die—they simply fled into the digital world and returned with new…

‘Experiences and Story’: PRH’s Dan Franklin on ‘Strata’ of Innovation
May 27, 2016 at 2:10 pm

Welcome to Strata, a new digital storytelling project by the versatile comics illustrator and designer Tommy Lee Edwards and the synth act I Speak Machine, produced by independent label Lex Records in partnership with Penguin Random House (PRH) UK and Google’s Editions At Play, on the homepage of which, the link to Strata calls it, “The book…

How to Manage the Digital Development Process
May 6, 2016 at 2:26 pm

In this post-digital age, publishers are in a position to reach audiences across many different devices and digital platforms and package their products in increasingly creative ways. Stories can be brought to life through interactive ebooks, games, mobile apps, and more. These channels offer powerful ways to monetize content, grow loyal audiences, and stay competitive…

HarperCollins Inexplicably Turns to Bookshout to Offer Ebook Downloads
May 5, 2016 at 2:09 pm

If there’s one thing readers love it’s extra reading apps on their iOS and Android devices. A few years ago there were about a dozen – apps for long-form writing, apps for books, apps that let publishers monetize (not really) by offering their own downloads. Now there’s Kindle. And, we learn today in a press…

Six Challenges that Juggernaut, the Phone-Based Publishing Company, Must Overcome
May 4, 2016 at 2:28 pm

Sunny Leone has probably never faced such a challenge in her life. Being at the vanguard of Juggernaut’s audacious new publishing venture — all you can read, but on a smartphone app — she will now show the way for whether the company set up by Chiki Sarkar with Durga Raghunath will be a success.…

Cengage’s Michael Hansen: He’d Like to Teach the World
April 19, 2016 at 2:26 pm

As trade publishing industry specialists focus on their own progress and challenges, you often catch a voice somewhere in the room saying something along the lines of, “We could sure learn a lot from somebody in the educational sector about now.” Michael E. Hansen is just such a person, not least because prior to becoming…

Sorry, You Can’t Speed Read
April 18, 2016 at 3:13 pm

Our favorite Woody Allen joke is the one about taking a speed-reading course. “I read ‘War and Peace’ in 20 minutes,” he says. “It’s about Russia.” The promise of speed reading — to absorb text several times faster than normal, without any significant loss of comprehension — can indeed seem too good to be true.…

The Triumph of the Serial
April 15, 2016 at 1:24 pm

Thursday brings the launch of Julian Fellowes’s new novel. It’s called Belgravia, and it reads, from its description, as extremely Downton Abbey-esque: “Set in the 1840s when the upper echelons of society began to rub shoulders with the emerging industrial nouveau riche,” the announcement goes, “Belgravia is peopled by a rich cast of characters.” There…