Audience Development

“How can a first-time author become a bestseller without the help of a traditional publisher?” The answer: Be different.

How do you judge an author’s ability to sell books? Social media stats are a flimsy measure. Use these four metrics as a better guide.

Does your niche audience like worms? Probably not. But book author Rebecca Louie did need to find such people before publishing her tome "Compost City," and here's how she did it. In this video, Louie explains how marketers can reach niche audiences on social media and the Web, but in a non-salesy way.

The team creating a new line of Workman Publishing books is grappling with Madonna’s mole. It is too small to work as a sticker for a “Paint by Sticker” book, a series inspired by paint-by-numbers that requires precision down to the tiniest dot. The activity book…

This session will provide an overview and demonstration of data science and advanced analytics, how it works and what it means.

As book publishers continue to dip their toes in direct-to-consumer sales, they need to learn new skills to fuel new marketing activities like content marketing, lead nurturing, and customer retention. In today's digital and distractable world, publishers cannot take a passive role with their book sales; they must actively pursue new customers and reengage old…

A book is a lifeless object. Its power lies in its ability to circulate ideas. Although we like to champion its importance, the narrative isn’t a book’s defining quality. If it isn’t shared, a book is just another unknown story. And yet innovation in digital book design tends to fixate on how to tell a story rather…

In 2015 Robb Report saw an opportunity to increase revenue by launching a daily newsletter, Robb Report Insider. The goal of the daily newsletter was to curate the vast amount of content Robb Report produces daily into a handful of stories that would best capture readers’ interests, explained VP of digital web initiatives David Dubrino…

While the lack of a new Hunger Games blockbuster has worried many about the children’s book sector, Nielsen’s Children’s Book Summit on Thursday (October 27) was a upbeat affair, full of nuanced insights for publishing houses into where the young readers’ market is pointed. The third annual doing of this event was produced by Kristen McLean,…

Since the Hachette Book Group began experimenting with a Book Club Brunch with authors and consumers in 2011, the number of readers participating has quadrupled. This year's event, held Saturday at the New York Society for Ethical Culture, drew nearly 300 book club facilitators and members, up from 70 in its first year. From the…