Audience Development
November 11, 2015 at 1:52 pm
Serialized fiction isn’t a new idea -- it dates back to the Victorian Era -- but it’s gaining wider appeal today as more consumers use their mobile devices to read. Smaller screens mean smaller chunks of reading. The Pigeonhole, a U.K.-based digital publisher, has capitalized on this growing trend by creating a platform to share…
November 9, 2015 at 2:50 pm
Not all audiences are created equal. That’s the lesson many publishers are learning as they hone in on the segments of their audiences that yield the biggest returns. Engaged audiences that publishers have a direct line of contact with are proving most fruitful...
November 3, 2015 at 2:38 pm
On the heels of subscription platform launches from Disney and Houghton Mifflin Harcourt, German publisher Bastei Lübbe has announced the development of its own subscription service, oolipo. The international streaming service is built from the foundation of Bastei Lübbe’s ebook store “beam,” and shares bite-sized, serial content geared toward mobile readers. The subscription service is…
November 2, 2015 at 11:19 am
Ebook site Blloon has become the latest subscription service to close, suggesting that as business models go, readers don’t want ‘all you can eat’ deals. Blloon launched in October last year and offered readers unlimited access to titles from independent publishers such as Bloomsbury, Profile, Faber Factory, Guardian Books, Allen & Unwin, Lonely Planet and…
October 29, 2015 at 11:34 am
On October 26, the Women’s Media Group gathered for their monthly luncheon, this time at the Upper Story restaurant inside the storied D&D Building (which features floor after floor of home interior design showrooms). WMG, founded in 1973, is comprised of women across different fields of media, from television to film to magazines to digital…
October 20, 2015 at 3:28 pm
The number of book readers has dipped a bit from the previous year and the number of ebook readers has remained flat, according to new survey findings from Pew Research Center. Seven-in-ten American adults (72%) have read a book within the past year, whether in whole or in part and in any format, according to…
October 16, 2015 at 2:31 pm
About 10 years ago, I was given Peter Benchley’s Shark Trouble as a present. Ever since being terrified by Jaws as a child, I have been obsessed not only with sharks but also the man who wrote the blockbuster that inspired Steven Spielberg. Even more exciting, the gift was an audiobook read by Benchley himself,…
October 9, 2015 at 11:33 am
Founded more than 40 years ago, Turner Libros is a well-known publisher of trade art books in Mexico, often working in collaboration with galleries and museums to offer exhibition catalogs for exhibitions, translations and artists monographs. Turner is also known for collections of essays, primarily covering music, history science, and has recently entered the fiction…
October 8, 2015 at 2:08 pm
Author and photographer Rachel Hulin is releasing her new novel on a most unexpected platform: Instagram. Hey Harry Hey Matilda follows the story of Harry and Matilda Goodman, 30-something fraternal twins from New England.1 Matilda is an artist in Brooklyn, though she’s begrudgingly making a living as a wedding photographer (she even has her own…
October 6, 2015 at 2:09 pm
DC and Marvel have taken their superheroes to the big and small screens, building cinematic universes and earning billions in the process. Now, smaller comic book publishers want to get in on the action. Reimagining themselves as entertainment companies, independent comic book publishers are creating internal divisions to work with distribution or finance partners, or…
