Recent years have brought publishers greater access to data, and with it, more nuanced insight into everything from the topics that certain demographics are interested in to the completion rates of specific books. While most publishers may not aspire to replicate the latest literary fad to the farcical extent that Homer does, some in the industry have expressed concerns that an overreliance on data in service of reducing risk could stymie the creative aspects of title acquisition and diminish the vibrancy of the industry
Paul Gazzolo had a sizeable task in front of him as soon as he took the job as senior vice president and global general manager of Michigan-based Gale in November 2014. His mandate: to turn Gale, a 60-year-old education, research, and reference publisher supporting libraries, schools, and academic institutions, into a global, patron-centered company
There's a school of thought that contends the publishing market is a "fixed pie," in which total revenues are flat and unlikely to change. While the marketplace has reached a limit when it comes to traditional book buying, publishers can still grow the pie by capitalizing on the opportunities digital media and platforms present to package, distribute, and sell content in new ways.
It's easy to forget that Oyster, dubbed "The Netflix for Books" by every writer who's covered them, has only really been around for a year. In that time, they've signed on two of the Big Five publishers, built a library of 500,000 books and basically made us forget that Scribd has been trying to contend for exactly the same space. And at the heart of Oyster's business is their recommendation engine - a recipe for bringing readers in and hooking them on book after book.
Developed initially as a way of producing picture books, Blurb has bulked up in novel and magazine publishing, and sees itself as the future of the industry - and a massive threat to traditional publishers. "The volume we're seeing globally is unbelievable," says Gittins. "We're entering the golden age of publishing. Back in Dickens's day, everybody self-published, and it only became stigmatised when mass publishing came along and you weren't picked. Even five years ago, there was a stigma attached to self-publishing."
Although much of BookExpo America's discourse seemed colored by the ongoing Amazon-Hachette dispute, there were a number of events that exuded optimism and excitement for the future. Among these was the Startup Challenge, a competition that highlighted the innovation of 18 startups hoping to make their mark on the publishing industry.
Two industry innovators have announced platform-level integration engineered to enhance reader experience and shape the future of publishing.
Today at SXSWedu in Austin, McGraw-Hill Education introduced Connect Insight, a data analytics and visualization tool that provides at-a-glance views of student performance in real time via a tablet device.
Connect Insight automates the data analysis process so that instructors can pinpoint how each student is performing individually and relative to peers, as well as gauge the effectiveness of their assignments. It also acts as an early warning system to immediately identify and help struggling students.
Tuesday, March 4th, 2014, New York, NY: Leading ebook technology company Vook today launched Author Control, a daily market intelligence dashboard that allows authors to track the sales and unit downloads of their books in Amazon, Amazon KDP, iBooks, Barnes & Noble, Nook Press, Kobo Writing Life, CreateSpace, Smashwords, Google, and Samsung, and display their results in a secure, easy-to-use online and mobile-accessible dashboard. Learn more about the new service at http://vook.com.