It used to be straightforward. A publisher sent out a catalog of new releases, promoting certain titles to bookstores. Marketing proceeded through fixed channels and seasonal rituals, and, year after year, everyone knew their place in the dance. Not so anymore.
Smart book production and manufacturing departments routinely evaluate their workflows and look for new and creative ways to streamline their processes, with a keen eye toward trimming both time and costs. Today, as the book publishing industry finds itself struggling in the same challenging economic environment as the rest of the United States, working efficiently is even more critical to preserving the bottom line.
Book Business magazine announces that special guest Jane Friedman, CEO, OpenRoad Integrated Media LLC and former CEO, HarperCollins Publishers Worldwide
Hachette Livre of France has partnered with Lightning Source Inc. to offer print-on-demand (POD) services to the French book market. This new POD operation will be located at Hachette Livre’s distribution facility in Maurepas, near Paris, and is expected to be operational in the first quarter of 2010.
Digital book printing, be it in the form of short-run or print-on-demand (POD), has unquestionably transformed the book business. While no longer in its infancy, digital printing and its economic benefits still remain a mystery to many publishers. Industry trade groups like the Book Industry Study Group (BISG), with its mission statement of “working to create a more informed, empowered and efficient book industry,” are pushing to further publishers’ understanding of the technology and its strengths and limitations. BISG’s forthcoming “Print On Demand for Dummies” book, created in collaboration with John Wiley & Sons and set to debut this summer, aims to help demystify the business of POD with a number of industry case studies.
Lightning Source has launched an Espresso Book Machine (EBM) title pilot with OnDemand Books, the proprietor of the EBM.
When espresso was first popularized in America, in the 1950s, it had all the qualities of a fad—commanding a lot of attention, then quickly fading out. The drink roared back into popularity in the ’90s on the back of a killer app called Starbucks, proving itself indispensable among a digital generation partial to need-it-now energy solutions. Who today can imagine life without it?