Direct to Consumer Sales

When Minnesota resident Heather Galway needs to liven up a Tuesday, she heads for the closest Barnes and Noble. It means coffee and adult conversation for the stay-at-home mom, but she thinks it’s as good for her kids as any playground. A voluntary Luddite, Galway, 36, eschews social media, lets her husband handle the email…

Just before the morning rush hour on a recent Thursday, a brigade of vans rolled up to a low-slung warehouse near Los Angeles International Airport. Workers in bright green vests crammed some 150 Amazon.com packages into each truck before the fleet headed through the urban sprawl to customers’ doorsteps. This logistical dance wasn’t performed by…

Penguin Random House’s annual indie bookselling initiative for the holidays, two-day transit for orders, starts today, October 3, one month earlier than in years past. Not only is the start date for the two-day transit shipping program before Columbus Day, but PRH will offer expedited shipping well beyond the Christmas holidays. The program continues through…

This article is the third installment of a feature written by book marketing consultant and BISG director Brian O’Leary. Part 1 and 2 of this article appeared in the Fall 2016 issue of Book Business. View the complete feature on D2C marketing here. Part 3: Keys to Building Your D2C & Content Marketing Skillset Book…

Part 1: Using Feedback Loops & Conversion Architectures Direct-to-consumer marketing requires a paradigm shift for many book publishers. We haven’t traditionally thought about using content to attract readers as a step toward establishing ongoing, direct relationships. Nor do we think as much about understanding the experience our readers have with our books, beyond the moment…

Amazon.com Inc. acknowledged its plans to open a physical bookstore in Dedham next year, part of the pioneering e-commerce company’s ongoing experiments with brick-and-mortar retail. The Globe reported Monday that Amazon was advertising for about 20 jobs, including store managers, front-line retail staffers, and an inventory coordinator for an upcoming bookstore at the Legacy Place…

The UK’s independent publishing sector is growing and “thriving”, a second annual independent publishing report has found. However, Brexit has materialised as the most significant issue facing members now, with staffing resources and cash flow issues high among the concerns. Intended as a “comprehensive” overview of and analysis into the state of independent publishing in…

The world’s largest online retailer could be bringing its wares to a mall near you, according to Business Insider, which reports that Amazon is planning to establish up to 100 pop-up stores across the country. The pop-up kiosks differ from Amazon’s online store and its existing brick-and-mortar shop in Seattle in that they are non-permanent…

Despite the release last week of disappointing quarterly results and the surprise dismissal of CEO Ron Boire in August, Barnes & Noble’s shareholders meeting held Wednesday morning was a tranquil affair. No shareholders in attendance asked B&N founder and interim CEO Len Riggio about what exactly led to Boire’s ouster, or pressed for more details…

PLANO, Texas — August 31, 2016 — Legacy West, the largest new urban destination in North Texas, will be the first shopping center in the Southwest to add a new Barnes & Noble concept store to its growing list of best in class tenants. This is the fifth new store announced by Barnes & Noble,…