Direct to Consumer Sales
June 23, 2016 at 1:36 pm
Book Business's sister publication Target Marketing is hosting a free webinar "Direct Marketing: Getting the Media Mix Right" on Thursday June 30th at 2PM ET. Register for the webinar here. Publishers that sell books directly to customers must create a strategy to attract new customers and also develop a communications strategy that will help retain…
June 21, 2016 at 8:30 am
A few weeks ago, Milkweed Editions, long established as a literary press, announced it would open an independent bookstore in Minneapolis. Not long after, Curbside Splendor, a relatively young small press in Chicago, revealed its plans to open a bookshop in Chicago’s South Loop. Suddenly, an increasing number of independent presses are going into the…
June 20, 2016 at 12:02 pm
Even by the standards of the ailing book publishing industry, the past year has been a bad one for Barnes & Noble. After the company spun off its profitable college textbook division, its stock plunged nearly 40 percent. Its long-term debt tripled, to $192 million, and its cash reserves dwindled. Leonard Riggio, who turned the…
June 17, 2016 at 1:02 pm
Negotiating a large-quantity book sale to a corporation or government organization can be a rewarding process. If you successfully describe how your content can help prospects solve their business problems, they sign on the dotted line and become customers. However, the euphoria of knowing you will soon receive tens of thousands of dollars could blind…
June 16, 2016 at 12:52 pm
Amazon plans to open a third bricks and mortar bookstore, called Amazon Books, in Portland, Ore., the company has confirmed to Fortune. “We are excited to be bringing Amazon Books to Washington Square, and we are currently hiring store managers and associates. Stay tuned for additional details down the road.”
June 8, 2016 at 1:54 pm
I belong to a wide range of Facebook groups and follow a lot of media news, and few things are more frustrating than people who celebrate the apparent “resurgence” of print and the comeback of independent bookstores as some kind of “win” over ebooks and digital media. Most of it is wishful thinking rather than an…
June 3, 2016 at 3:00 pm
On June 9th Publishing Executive’s sister publication Target Marketing will host a sponsored webinar, "Understanding the Customer Journey: 10 Common Challenges and How to Overcome Them," led by IBM Marketing Cloud's director of marketing operations, Talibah Mbonisi. The full description of the webinar is below. Register for the webinar here. Nearly every marketing department is…
May 19, 2016 at 12:47 pm
Earlier this week Penguin Random House’s Crown Publishing Group announced the redesign of its community site Read It Forward. The site originally launched in 2008 is dedicated to helping its 385,000-plus readers discover their next book. The redesign is similar to PRH U.K.’s recent site relaunch because it also emphasizes original long-form content over a…
May 17, 2016 at 2:09 pm
Over the past five years B&N has been replacing more and more of the books in its retail stores with pasta, 3d printers, alcohol, and other merchandise. It's gotten to the point where I'm not sure if you can call B&N a bookstore chain any longer, and now the college bookstores run by B&N Education…
May 16, 2016 at 11:42 am
Independent bookselling remains on a roll. The American Booksellers Association has grown for the seventh consecutive year, the trade group's CEO, Oren Teicher, told The Associated Press during a recent interview. Core membership increased to 1,775, up by 63 over the previous year and by more than 300 since 2009. And with many stores opening…
