E-Books and Interactive Publishing
"We are involved in the world of the book as an art object—the 'artist's book'." From this perch, director Steve Woodall foresees profound changes in publishing involving the comingling of books, art, and technology.
Jerry Fan, founder and CEO of serial fiction publisher JukePop, believes he can find the next Great American Novel -- with the help of the internet. Like other publishing startups that use crowdsourcing, JukePop hopes to inject a measure of democracy into the editorial process.
What makes the Book Business Buyer's Guide different from other buyer's guides out there is that it provides a great deal of editorial context for the technology listings. From "The Nut's & Bolts of Ebooks & Apps" to "The Ecommerce Imperative" we hope to provide perspective on how these technologies fit into the greater business strategy.
Although digital tech has been transforming the book industry since the CD-ROM hit the scene, publishers have yet to master digital books the way they have printed pages. Because the digital book form continues to evolve, publishers are in a perpetual state of experimentation, testing out app products or introducing interactivity into their ebooks. The industry is still discovering which digital products resonate and how best to produce them.
As publishers continue to test the potential for interactive ebooks, investigating what other sects are doing may offer clues on how to thrive in the digital era. One underexplored publishing segment is comic books, graphic novels, and manga, or CGM for short.
EPUB 3 is a tremendous asset for publishers of all sizes in most market segments. Yet the level of data quality in publishers' EPUB titles continues to be both inconsistent and surprisingly low. This seems to be true regardless of whether the EPUB is generated in-house or through a service provider.