E-Books and Interactive Publishing
Although digital tech has been transforming the book industry since the CD-ROM hit the scene, publishers have yet to master digital books the way they have printed pages. Because the digital book form continues to evolve, publishers are in a perpetual state of experimentation, testing out app products or introducing interactivity into their ebooks. The industry is still discovering which digital products resonate and how best to produce them.
As publishers continue to test the potential for interactive ebooks, investigating what other sects are doing may offer clues on how to thrive in the digital era. One underexplored publishing segment is comic books, graphic novels, and manga, or CGM for short.
EPUB 3 is a tremendous asset for publishers of all sizes in most market segments. Yet the level of data quality in publishers' EPUB titles continues to be both inconsistent and surprisingly low. This seems to be true regardless of whether the EPUB is generated in-house or through a service provider.